Whats New Limited is major Wellington based property development company responsible for a number of high profile public and heritage developments, they also have significant portfolios of inner city residential and retail property. As marketing manager I have had sole responsibility for PR, brand management and the marketing and promotion of the developments, products and services of WNL and a range of subsidiary companies

My role
As marketing manager I have held a holistic and integrated management role pivotal to the direction of the companies activities. I have been responsible for the development of marketing objectives in line with the company’s strategic plan and consequent marketing plan development and implementation to raise the profile of the company in target markets and influencers in the market to support these objectives. The identification and evaluation of market opportunities and resulting product/service conception and development have become major focuses in my role of ensuring the company continues to evolve in a market oriented manner.

Responsibility for
Development and implimentation of strategic marketing plans
Promotional plan development and implementation
Public relations management including the development of corporate pr plan, media liaison, promotional campaign management, media launches, and press coverage.
Company spokesperson, management and monitoring of media relations, press release writing and pro-active development and maintenance of key media relationships.
Market research (buying and utilizing market research data)
Product and service conception and development
Rejuvenation and maintenance of the company’s corporate brand through graphic style, promotional material and all written and verbal communications.
Event management including product launches promotional campaigns, building openings, corporate presentations and information evenings.
Web site design and maintenance
Web based advertising (inc. Banner design and placement, web site links)
Advertisement initiation, design and placement – web site, television, radio, billboard magazine, newspaper, and direct mail.
Marketing database management (digital photo library, photo and image editing, mailing lists)
Member of and contributor to the architectural, project management and human resource management committees

Reason for seeking other employment
I feel I have reached boundaries in terms of further market development for WNL products and services. Though I have enjoyed my time with the company I am eager to work with a product or brand more disposed market exploration and development within a globally focus company.

Classic yacht charters is a Christchurch based yacht charter company, chartering luxury yachts around New Zealand and the south pacific. I was employed as marketing manager by CYC for the duration of the yacht charter seasons.

My role
This was a new role and initially a large proportion of my time was taken up in working with other areas of the business to establish a charter program to suit corporate target markets I had defined in the market research phase. Once established my focus turned to promotional campaign development and implementation. Consistent new market exploration and development of new services and concepts to cater for markets outside of the traditional yacht charter season became more important as the business expanded.

Responsibility for
Market research
Service conception and development
Marketing strategy formation and implementation
Coordination of all advertising and promotional activities and materials and of all external written and verbal communication.
Public relations management
Human resource management

Reason for leaving
The position came to a natural conclusion at the end of each summer charter season. I declined an offer of re-employment in favour of finding a permanent marketing position.

Responsibility for
Development and implementation of "Planit" marketing plan and promotional strategy
Establishment of a Tele-marketing team, sales targets and telemarketing campaign
Newspaper and radio advertisement design and placement
Writing press releases and media liaison
Development of internal promotional strategy and profit shearing scheme

Reason for leaving
After achieving sales targets and having set in place ongoing methods for promotion I left guardian to focus on study for upcoming postgraduate examinations.

Responsibility for
Identifying target markets
Strategic plan development
Human resource management
Script writing and supervision
Telemarketer support and motivation

Reason for leaving
Encroaching exams and seasonal employment commitments with Classic Yacht Charters.